
Monty Don and crew filming Mastercrafts at Guy Mallinson's Woodland Workshops in Dorset
The rural economy is emerging as a key priority for the UK government, and it was great to focus on this in my latest online article for the UK Crafts Council.
In terms of rural tourism, we find traditional rural craft venues and fairs continuing to draw visitors – and in bigger numbers than you might expect. At the same time makers are adapting to change, meeting visitors’ needs for distinctive holiday experiences by marketing courses ranging from coracle carving to machine stitch hacking.
What’s most interesting to me, though, is looking beyond what rural designer makers sell, to the way that they trade within local economies. In a micro-economy, small businesses businesses make a bigger difference. And here, we find rural craft and design businesses opening up new markets for other local businesses, recycling waste agricultural materials and – unusually amongst rural creative businesses – helping to build the local trading networks that keep money circulating locally. There’s a strong case to be made, it seems, for craft and design as catalysts to rural diversification and sustainable economic development.
Click to read the full article here.